Top 5 Social Apps in Uruguay Q4 2024: Performance Overview

In the fourth quarter of 2024, TikTok - Videos, Shop & LIVE showcased a strong performance in Uruguay. Weekly revenue peaked at around $21.7K in mid-November, while downloads reached a high of 22K in late December. Active users steadily increased, ending the quarter at approximately 787K.

Instagram maintained consistent engagement with weekly active users around 1M, peaking at 1.03M in mid-December. Revenue showed slight fluctuations, averaging about $5.5K weekly, with downloads spiking to nearly 17K during the holiday season.

Kismia - Meet Singles Nearby experienced a modest rise in revenue, reaching a high of $3.9K in late December. Downloads saw a notable increase, peaking at 2.3K in the same period, while active users varied slightly, ending at around 4.4K.

Grindr - Gay Dating & Chat showed stable revenue trends, hitting a high of $3.5K in late December. Downloads remained consistent, with a slight increase to 471 by the end of the quarter. Active users hovered around 6.4K.

Facebook continued to engage a large user base, with active users nearing 1M throughout the quarter, peaking at over 1M in late November. Revenue remained stable, while downloads saw a notable peak at 14K during the holiday season.

These insights, drawn from Sensor Tower data, reveal the dynamic engagement and revenue trends of social apps in Uruguay. For more detailed insights, visit Sensor Tower.